About Friedmans

The Friedmans concept first began in 1975 when Arther Friedman opened Friedmans Microwave Ovens in Oakland, California. Microwave cooking was new and the store not only sold microwave ovens but offered classes to teach customers how to use them. (The Oakland store still sells only microwave ovens and is still owned by Art and Merle Friedman). Then in 1976 the first franchise store opened in Pleasant Hill, California and the franchise eventually grew to over 120 stores nationwide. Art Friedmans' philosophy focused on service to the customer and the community, trained sales personnel and a friendly environment in which to shop.

In 1980 Bob Atkins opened a Friedmans store in Pasadena, California and brought Art's philosophy to appliance sales in Southern California. After opening five more locations from Oxnard to Irvine, Bob concentrated his efforts in Long Beach in 1984. In 1994 he expanded the Long Beach location into a full line appliance store. In 2004 Bob and his wife Pat began construction on their own 26,200 sq. ft. building which tripled the prior showroom floor space. Bob and Pat continued to honor the Friedmans philosophy and they designed their beautiful new store for the customer's convenience and shopping enjoyment.
Friedmans Appliance Kitchen and Bath offers a complete selection of the latest major kitchen appliances and has been the place to shop in the Southern California area since 1984. Friedmans believes in providing value as well as unparalleled customer service before, during and after the sale.

Friedmans Mission Statement:

Our mission is to provide the best value in home appliances and decorative plumbing fixtures. To provide the highest level of service possible to our customers, at all levels of our operation.

While always focusing on our customers, we wish to provide an environment for our employees that is fair, supportive and provides an opportunity for them to achieve their personal goals.